3 Free Ways to Schedule Your Marketing Over Event Season and Wedding Season by Black and White Marketing
For Melbourne wedding, events and hospitality businesses, event season is in full swing (and you and the team are no doubt exhausted!). There is not much down time between event season ending and wedding season kicking off. Don't let silly season exhaustion get your marketing off track! Planning ahead and using scheduling tools can make your life easier and allow you to implement consistent marketing over the festive season (and while stafff are on annual leave). Check out these 3 free scheduling tools that the Black and White Marketing team love to use.
Facebook Pages Manager
Facebook provides a handy free app for your smart phone or tablet for those that manage one or multiple Facebook accounts. Pages Manager allows you to view easy to understand insights into your posts or current campaigns. You can see all your key data at a glance as well as schedule in future posts while you are on the go. The scheduling function is super easy to use and you are able to schedule posts in advance for as long as you like - so if your Facebook manager is taking a well deserved break, they are able to schedule your content in for that period.
Mail Chimp is an easy to use, free email platform (pricing packages depend on how much list data you use) that also enables scheduling. Set your monthly EDMS and newsletters up in advance and schedule the day and time you want your email to go out. You can also download the free Mail Chimp app to your smart phone or tablet that will allow you to see your campaign results at a glance on an easy to read dashboard (e.g. you can see key information such as click through rates and unsubscribes).
Formelly Latergram, this free program allows you to upload media and preschedule your Instagram posts. Later is free (pricing depends on how many users and accounts that you need to manage) and very easy to use. You can upload all your content, write your captions and hashtags and set yourself a reminder for when you want that post to go live - then you simply allow Later to post to your Instagram. If you have all of your amazing event season images and videos ready to go, sit down with a cuppa and load up as much content as you can if you are planning to take time off.
Black & White Marketing is a Melbourne based marketing agency and hospitality consultancy. Want to grow your hospitality, wedding or events business but don't know where to start? Click here