Being a business owner myself, I understand how important it is to work with good people that you trust implicitly. When it comes to your brand, you want it to be in the right hands. That’s why On Brand Events sprang to mind when we were deciding on our first Black & White Marketing feature on events industry businesses that are making an impact.
Wherever you find foodie events, trade and consumer shows, you will find the energetic and delightful staff from On Brand enthusiastically connecting their client’s brand with their target market. We spoke to Bex Harris, Managing Director of On Brand to find out about the importance of experiential marketing and why On Brand’s fresh approach to event staffing equals serious ROI for their clients.
What does On Brand Events do?
On Brand provides the best quality staff in the events business. We work closely with our partners to help you strengthen your brand with your target market, thanks to the engaging involvement of experienced, well-briefed Brand Ambassadors. Our team considers itself a part of your team when working together on shows and we pride ourselves on knowing your brand inside and out and representing your brand and products exactly as you would.
How does On Brand do things differently?
We thoroughly screen our candidates before registering them, ensuring they have a minimum of 2 years’ experience and have the campaigns behind them to back that up. We also conduct two reference checks and work with each and every one of our team to ensure that their experience matches the client brief exactly. Our staff are not just employed to look good, they are there to enhance the customer experience and bring your brands to life.
Why do you and the On Brand team LOVE working on foodie events?
We are all foodies at the On Brand office so foodie events come naturally to us. We work closely with the Good Food & Wine Show which is a really fantastic event. It showcases some of Australia's best food and wine and the industry is full of talented producers who are keen to share their stories and experience. The visitors that attend these and other food events we work with are well educated in the world of food and wine and are always there to have a fun day out and to learn more. It is a pleasure to work in such a diverse industry.
Why are event experiences so important to help food brands grow?
There is no better way to present your brand to an engaged audience than at an event. Over 98% of exhibitors and partners report an increase in brand awareness due to exhibiting at events. It is an effective way to build relationships and your database with new and existing customers. Whether trade or consumer, the visitors are there to be inspired and find new products and experiences. It is a perfect platform to get feedback on new products and stimulate sales.
Events are the very definition of experiential marketing and help to mould your current and future customers. Over 50% of people who buy a food or wine product at an event are more likely to purchase this again in the future. It is about getting people to try before they buy and also getting your product into their home. Over 40% of these customers will recommend the product they have purchased to a friend. These people become your brand ambassadors and spread your marketing message for you.
How do promotional staff assist with connecting brands to customers?
The staff that On Brand work with are briefed to represent the product in the best way possible and provide exceptional levels of customer service. The main purpose of using promotional staff is that they are highly enthusiastic and passionate about the industry they work in. They assist in bringing your brand to life and connecting with your target market in a fun and interactive way. Many of our staff make a full time living from promotions and events work because they love the variety it offers to them. Some of them even comment it is so much fun and they are so engaged with brands that sometimes it doesn't feel like work!
Speak to the awesome team at On Brand to find out how their staffing solutions can help your brand grow.
If you would like to have your amazing Melbourne events, wedding or hospitality business featured on the Black & White blog click here.