Blogging should be a key part of your events or hospitality business marketing for so many reasons. Through planned, consistent blogging you are not only able to build a following and increase your database, you are able to showcase your brand personality and provide value to your fans.
Helpful advice, tips, tricks and trends – anything that helps, educates and delights your fans will all provide great content for your blog that you can utilise through your social media channels. Gone are the days where you can simply post up some event pictures on social media and expect to get results. You need to be providing you fans with value so that they will click through, share and sign up to your mailing list.
Here are our top reasons that your events or hospitality business needs a blog.
Regular blogging utilising keywords will enhance search engine optimization of your website. Make sure you are integrating a balanced level of key words into the body and headings of your blog.
Weather they are educational, interest, advice or opinion pieces, blog articles provide great content to use through your marketing – including enewletters, website and social media channels. Using your blog to drive people back to your website and to engage a following of loyal fans is a main aim.
Creating a blog that people genuinely can’t wait to see will ultimately help your database grow. By engaging people, you will get more reach via more shares and engagement which will in turn grow your database.
Blogging can create great brand awareness for your events business and help you position yourself and your brand as experts in your field.
It is so exciting when everything falls in to place and you start receiving direct, qualified sales leads as a result of your content marketing. Receiving direct leads is always an aim, however the rest of the above mentioned are equally as important. Direct leads will only come to fruition from consistent and planned content marketing.
Next time you go to post up images of one your amazing events, try a new approach and post the images onto a blog page with a well worded caption (considering your SEO keywords) and use as a case study blog feature (then push this through your channels). You can use this link to circulate through your database via EDM as well as your social media channels and don’t forget to tag any partners that you worked on the event with so you can be courteous (and get more reach!). In marketing, blogging is the new black and can provide you with a highly personalised and direct form of communication with your market and so much more. Like all marketing, blogging needs to be planned out and executed strategically. Think about what you want to say and when you want to say it. Always highlight your aims, your tone and a solid plan of content before you start blogging.
Black and White Marketing specialise in copy writing and blogging for wedding, events and hospitality businesses. Contact us today to find out how outsourcing your marketing will help your business grow.